Project: Åhléns
For over a year, I was responsible for producing a wide range of campaign content for Åhléns, one of Sweden’s most recognized retail brands. My work spanned motion and static assets for in-store screens, Out-of-Home and Digital Out-of-Home displays, as well as social media platforms including Instagram and Facebook.
Working with provided photography and established graphic guidelines, I developed creative solutions tailored to each campaign, from seasonal promotions to ongoing brand messaging.
Working with provided photography and established graphic guidelines, I developed creative solutions tailored to each campaign, from seasonal promotions to ongoing brand messaging.
This meant delivering a continuous stream of content throughout the year, carefully adapting materials to different formats and platforms. I also prepared print-ready files and ensured every asset was optimized for its specific use, whether digital, large-format print, or in-store display, always keeping consistency with the brand’s visual identity and tone of voice.
collaborating with external creatives
Role: Graphic & Motion designer