Project: Re:Collective
Re:Collective is a concept and campaign I developed for Medveten konsumtion, an organization committed to empowering conscious consumers in the shift toward a smarter, more sustainable world. Their mission is to inspire a circular lifestyle, where everyday choices drive a circular economy and sustainable living becomes second nature.
Targeting young consumers, the campaign encourages sustainable habits in a bold, friendly, and forward-thinking way. Re:Collective is flexible and scalable, easily adaptable across different touchpoints – from wrapped recycling containers that promote proper sorting to price tags highlighting secondhand shopping over buying new.
Targeting young consumers, the campaign encourages sustainable habits in a bold, friendly, and forward-thinking way. Re:Collective is flexible and scalable, easily adaptable across different touchpoints – from wrapped recycling containers that promote proper sorting to price tags highlighting secondhand shopping over buying new.
Visual elements bridge the past and the future, combining motion graphics inspired by vintage TVs with bold typography, vibrant colors, and clean, minimal symbols that create striking contrast.
The name Re:Collective is playful, flexible, and purposeful. Swapping the word after “Re:” allows the concept to adapt to countless messages. Re:act, Re:volt, Re:imagine – it creates a sense of community, movement, and participation, inviting people to join the Re:collective.
The name Re:Collective is playful, flexible, and purposeful. Swapping the word after “Re:” allows the concept to adapt to countless messages. Re:act, Re:volt, Re:imagine – it creates a sense of community, movement, and participation, inviting people to join the Re:collective.