Project: Kalles kaviar
The iconic Swedish brand Kalles Kaviar received a subtle yet fresh update to better connect with a younger audience and reclaim its place in the modern fridge. As part of the design team at Scandinavian Design Group, I contributed to the development of the updated packaging.
The new design introduces a friendlier, more approachable tone through a slightly naive, handwritten typographic style. The logotype was carefully refined – its letters subtly tilted and adjusted to improve balance and form while maintaining recognizability. These nuanced changes give the logo a more personal, handcrafted feel.
The new design introduces a friendlier, more approachable tone through a slightly naive, handwritten typographic style. The logotype was carefully refined – its letters subtly tilted and adjusted to improve balance and form while maintaining recognizability. These nuanced changes give the logo a more personal, handcrafted feel.
A key element of the redesign was elevating the MSC certification – a crucial marker of responsible sourcing and sustainability. Instead of letting it fade into small print, I highlighted it using hand-drawn lettering, which I created by writing and scanning my own version to give it a unique, human expression.
Additional refinements were also made to the Kalle character illustration, enhancing the overall harmony of the packaging while preserving its iconic identity.
Additional refinements were also made to the Kalle character illustration, enhancing the overall harmony of the packaging while preserving its iconic identity.
Role: Designer, Illustrator