Project: Kalles kaviar
Fleury is a flower delivery service designed for local florists to connect through. It is similar to Euroflorist and Interflora, but with a sharper focus on lifestyle, interior inspiration, and sustainability. Instead of relying on generic arrangements, Fleury emphasizes seasonal availability and local supply, making it both more eco-friendly and cost-efficient for participating shops.
Unlike competitors, whose offerings often feel interchangeable and staged against white backdrops, Fleury brings bouquets to life in real, atmospheric settings. The goal is not just to sell flowers, but to inspire – turning floral design into a lifestyle choice rather than a one-off purchase. This is particularly reflected in Fleury’s subscription model, where customers can receive curated bouquets every other week, seamlessly weaving flowers into their daily lives.
Unlike competitors, whose offerings often feel interchangeable and staged against white backdrops, Fleury brings bouquets to life in real, atmospheric settings. The goal is not just to sell flowers, but to inspire – turning floral design into a lifestyle choice rather than a one-off purchase. This is particularly reflected in Fleury’s subscription model, where customers can receive curated bouquets every other week, seamlessly weaving flowers into their daily lives.
The name Fleury draws from the French word fleur (flower), reimagined with a modern twist that feels distinctive and memorable. The digital experience reinforces this brand direction: the website is designed to feel inspiring, modern, and intuitive, with curated categories such as Decoration, Florist’s Choice, and Flower of the Week. Even the checkout flow carries the brand’s character, referencing an analogue receipt as a playful nod to the tactile world of shopping, bridging the gap between digital convenience and real-world charm.