In collaboration with The Amazing Society
Role: Motion Designer
For the baby care brand Minstingen, I created a series of energetic and engaging motion pieces based on a brief that called for high pace, strong product presence, and a playful tone. Starting from over six hours of raw footage from a photoshoot session, I edited one 15-second hero film along with three additional 6-second videos.
The focus was on diapers, and the edit required both precision and creativity – with fast cuts, rhythmical transitions, and motion effects that brought playfulness without overwhelming the viewer. The tempo is high, but carefully balanced through clever visual flow and transitions developed in the editing process.
The final films were adapted for multiple platforms, including Instagram, Facebook, YouTube, and TV4 Play, ensuring the content remained impactful across all screen formats.