Kalles Kaviar – Packaging Redesign
In collaboration with Scandinavian Design Group
Role: Designer (Team Member)
The iconic Swedish brand Kalles Kaviar was given a subtle yet fresh update to better connect with a younger audience and reclaim its place in the modern fridge. I was part of the design team at Scandinavian Design Group responsible for developing the updated packaging.
The new design introduces a friendlier and more approachable tone through a slightly naïve, handwritten typographic style. The logotype was carefully refined — its letters subtly tilted and adjusted to improve balance and form, while maintaining recognizability. These nuanced changes make the logotype feel more personal and handcrafted.
A key element of the redesign was elevating the MSC certification — a crucial marker of responsible sourcing and sustainability. Rather than letting it disappear in small print, I highlighted it using hand-drawn lettering, which I created by writing and scanning my version to give it a more unique and human expression.
Additional refinements were also made to the Kalle character illustration, enhancing the overall harmony of the updated packaging without losing its iconic identity.
The new design introduces a friendlier and more approachable tone through a slightly naïve, handwritten typographic style. The logotype was carefully refined — its letters subtly tilted and adjusted to improve balance and form, while maintaining recognizability. These nuanced changes make the logotype feel more personal and handcrafted.
A key element of the redesign was elevating the MSC certification — a crucial marker of responsible sourcing and sustainability. Rather than letting it disappear in small print, I highlighted it using hand-drawn lettering, which I created by writing and scanning my version to give it a more unique and human expression.
Additional refinements were also made to the Kalle character illustration, enhancing the overall harmony of the updated packaging without losing its iconic identity.
