Åhléns – Seasonal and Ongoing Campaigns
In collaboration with external creative teams at Forsman & Bodenfors
Role: Motion Designer & Graphic Designer
For over a year, I have been responsible for producing a wide range of campaign content for Åhléns, one of Sweden’s most well-known retail brands. My work has included creating motion and static assets for in-store screens, Out-of-Home Displays, Digital Out-of-Home, and social media platforms such as Instagram and Facebook.
Using provided model and product photography along with established graphic guidelines, I developed creative solutions tailored to each campaign's needs — from seasonal promotions to ongoing brand messaging. This work has involved delivering continuous content throughout the year, with a steady flow of campaign materials adapted to different formats and platforms. It has also included preparing print-ready files and ensuring each asset was optimized for its specific use — whether digital, large-format print, or in-store display — always aligned with the brand’s visual identity and tone.
Using provided model and product photography along with established graphic guidelines, I developed creative solutions tailored to each campaign's needs — from seasonal promotions to ongoing brand messaging. This work has involved delivering continuous content throughout the year, with a steady flow of campaign materials adapted to different formats and platforms. It has also included preparing print-ready files and ensuring each asset was optimized for its specific use — whether digital, large-format print, or in-store display — always aligned with the brand’s visual identity and tone.
